In the video for Marina And The Diamonds' track "Primadonna", she is modeled to express opinions and values similar to those who are believed to be her target audience, for example, looking relatively glamorous but still being in control of what you do with yourself. Combining this and frequent up-close shots, we see that Marina is depicted to be a somewhat spoiled girl that has both looks and money, similar to the ideals of her target audience. The video uses many close-ups in order to help the audience (both target, and not target) to identify with her and feel that she is relatable to a certain extent.
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